January 14, 2022
Brands, Signs, & Rivets
“The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to build a brand for everyone. You can’t. Don’t try. Be specific. Be very specific.”
December 12, 2021
Why A Company Fails, But Not Because Of Us
I rewrote the first sentence of this post until it felt right. Since that’s out of the way, I can get the rest done without feeling like someone is looking over my shoulder.