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case study
The Vision
Establish our client as an industry leader with a powerful digital presence that drives measurable business growth and engagement. We never design for average.
The Delivery
Strategic web design, compelling brand identity, optimized user experience, and conversion-focused solutions tailored to their unique goals.
Our Role
We designed, developed, and launched a comprehensive digital solution that elevates their brand and delivers real results for their business.
Discover how we transformed Houston Handyman's branding for Gary Frith, highlighting his 20-year legacy with a modern web presence and cohesive design.
Introduction
We had the honor of working with Gary Frith, the hardworking ace behind Houston Handyman, to overhaul his existing website and digital assets. Facing an outdated website and inconsistent branding signals, Gary needed a fresh look that matched his 20-year legacy of quality craftsmanship. Our web design agency in Houston focused on understanding homeowner needs and leveraging Gary's extensive experience to create a digital presence worthy of his reputation. We developed a user-friendly website on Webflow, designed a new logo, shot professional photography, and created a comprehensive style guide, along with business cards and flyers. The result is a bold, modern identity that highlights Gary's reliability and attracts more customers across the Houston area.
Client Background
Meet Gary Frith, the Southern Gentleman behind Houston Handyman. With over 20 years of elbow grease and expertise, Gary has been the go-to professional for all things handy in Houston since 2002. After years mastering the construction field, Gary laid down roots in Houston and channeled his knowledge into helping local families. His mission is straightforward: treat others the way he'd want to be treated. With thousands of satisfied homeowners trusting his expertise, Gary has built a reputation as solid as concrete. From minor fixes to major renovations, his commitment to quality work, fair pricing, and Houston hospitality has made him a household name in the heart of Texas.
Challenges Faced
Gary's old website was a total dinosaur. The outdated design was hard to navigate, made it nearly impossible for customers to book services easily, and didn't communicate his status as Houston's premier handyman. The branding was inconsistent across platforms, not doing justice to his stellar legacy. Most critically, there was no intuitive way for new customers to explore the incredible projects Gary had completed over two decades. Potential clients couldn't see the breadth of his capabilities, from drywall repair to deck building, which meant missed opportunities for showcasing his expertise. The website needed a complete transformation to match Gary's professional reputation and convert visitors into loyal customers.
Our Approach
Our Houston web design team kicked things off by diving deep into Gary's world and understanding what homeowners truly need: quick, easy bookings and a handyman they can trust. We conducted research into user behavior and identified that showcasing past work builds confidence in service providers. We crafted a design strategy that looked sleek and functioned seamlessly to turn visitors into loyal customers. By spotlighting Gary's 20-year reign as "The Houston Handyman," we built a rebrand that highlighted his experience, reliability, and local expertise. Our approach balanced modern aesthetics with functionality, ensuring every design element served a purpose in the customer journey.
Solution Implemented
Our team rolled up their sleeves and delivered comprehensive solutions:
Webflow Website: We built a powerful website from scratch, showcasing Gary's extensive services and making booking a breeze. We created a portfolio showcase powered by Webflow's CMS, allowing potential customers to explore Gary's past projects and see the quality of his craftsmanship firsthand.
New Logo: Gary isn't just a handyman, he's THE Houston Handyman. We created a logo that highlighted his reputation in our city and presented his professionalism with Houston pride at the center.
Professional Photography: Our team captured Gary on actual job sites, providing authentic imagery that's levels above generic stock photography. These photos showcase real work and build immediate credibility with potential clients.
Style Guide: We developed a comprehensive style guide to maintain consistency across all brand touchpoints, ensuring a cohesive professional image.
Marketing Materials: We designed business cards and flyers inspired by the website's aesthetic, putting Gary's expertise and comprehensive range of services at the forefront of every customer interaction.
Conclusion
We transformed Houston Handyman from an outdated digital presence to a polished, conversion-focused platform. By fusing modern design principles with Gary's rich history and local expertise, we created a website that's sleek, intuitive, and built to convert visitors into customers. The result is a bold, Houston-focused identity that draws in homeowners and keeps them coming back. Gary now has a digital foundation that matches the quality of his craftsmanship, complete with an easy-to-navigate portfolio that showcases 20 years of excellence in home repairs and renovations across the Houston area.
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