case study

Introduction

We partnered with Certex Angola to create their digital presence from the ground up. As a leading lifting equipment and marine services company operating in Luanda since 2008, they had built strong relationships with international clients like ExxonMobil, Halliburton, and Baker Hughes through excellent service alone. However, without a website or cohesive brand identity, they struggled to showcase their capabilities to new prospects entering the Angolan market. Through strategic graphic design and web development, we established Certex Angola as a credible, professional force in Africa's industrial sector.

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Client Background

Certex Angola is a premier provider of lifting equipment, inspection services, repairs, and marine support based in Talatona, Luanda. Since 2008, they've been "a beacon of strength and safety in the heart of Africa," serving major international companies across Angola's thriving oil and gas sector. Their comprehensive services include equipment inspection, testing and certification, repairs and maintenance, lifting equipment products, marine services, equipment rentals, and specialized training programs.

Despite their strong track record and prestigious client roster, Certex Angola operated entirely without a digital presence. In an industry where safety certifications and professional credibility are paramount, the absence of a website limited their ability to attract new international partners and showcase their extensive capabilities.

Challenges Faced

Zero Digital Presence

With no existing website, Certex Angola was invisible to potential clients researching lifting equipment providers in Angola online.

No Brand Identity

The company lacked cohesive visual branding, including logo refinement, color systems, and graphic standards needed to compete with international service providers.

Complex Service Portfolio

Certex Angola offers diverse services across four major categories with multiple sub-specialties. Organizing this information clearly for international clients required strategic information architecture.

International Credibility

To attract partnerships with global corporations, Certex Angola needed a professional online presence that matched the caliber of companies like ExxonMobil and Halliburton.

Multilingual Considerations

Operating in Angola required balancing Portuguese language considerations with English-speaking international clients.

Technical Complexity

Explaining specialized services like Non-Destructive Testing, mooring equipment certification, and crane inspections required clear communication without overwhelming visitors.

Our Approach

Our Houston-based web design and development team focused on establishing Certex Angola as a credible, professional partner worthy of international trust. We prioritized:

Strategic Brand Development

Created a comprehensive visual identity system that conveyed strength, safety, and reliability—core values for industrial lifting equipment providers.

Information Architecture

Organized complex service offerings into logical categories, making it easy for prospects to find relevant information quickly.

Professional Design Language

Developed a modern, clean aesthetic that appeals to corporate decision-makers while reflecting Certex Angola's Angolan roots and resilience.

Credibility Signals

Prominently featured partnerships with recognized global brands to establish trust immediately upon landing on the site.

Mobile Accessibility

Ensured the site functioned flawlessly on mobile devices, critical for field professionals researching services on-site.

Solution Implemented

Comprehensive Graphic Design

Developed complete brand identity system including:

• Logo refinement and optimization for digital and print applications
• Color palette balancing industrial professionalism with Angolan cultural elements
• Typography system ensuring readability across technical documentation
• Icon library for service categories and equipment types
• Graphic elements reflecting strength, safety, and precision
• Marketing collateral templates for proposals and presentations

Custom Webflow Website

Designed and developed a website showcasing Certex Angola's expertise:

Homepage Experience

• Compelling hero section with "We're not just lifting loads, we're lifting the spirit of Angola" messaging
• Quick access to contact information and service discovery
• Prominent client logos establishing immediate credibility
• "Since 2008" branding reinforcing longevity and experience

Service Pages

• Equipment Inspection, Testing, & Certification with detailed sub-services
• Repairs & Maintenance highlighting quick turnaround and preventative care
• Lifting Equipment & Products showcasing certified offerings
• Marine Services detailing vessel support capabilities

Product Pages

• Equipment Product Line featuring wire rope slings, webbing, lifting machines, chain slings, and fall arrest equipment
• Equipment Rentals highlighting flexible, certified rental options

Supporting Content

• Training & Support section promoting knowledge-sharing programs
• Partnerships page featuring major clients (ExxonMobil, Halliburton, Baker Hughes, OneSubsea, KCA Deutag, SBM Offshore, Maersk, and more)
• About page telling Certex Angola's story from Luanda's streets to industry leadership
• Contact page with direct communication channels

Technical Features

• Clean, intuitive navigation organizing complex service portfolio
• Mobile-responsive design for field access
• Fast-loading pages optimized for Angola's internet infrastructure
• Professional imagery showcasing industrial equipment and operations
• Clear calls-to-action guiding prospects toward consultation
• LinkedIn integration for professional networking

Results & Impact

Established Digital Credibility

The professional website immediately positioned Certex Angola as a legitimate player capable of serving international corporations, opening doors to new partnership conversations.

Organized Complex Information

Strategic information architecture made it simple for prospects to understand Certex Angola's full service range, from basic equipment rentals to specialized crane inspections.

Enhanced Brand Recognition

Cohesive graphic design across the website and marketing materials created a memorable, professional brand identity that stands alongside international competitors.

Showcased Prestigious Partnerships

Prominently featuring client logos like ExxonMobil and Halliburton provided instant credibility to new prospects researching Angolan service providers.

Improved Lead Generation

Direct contact options and clear service explanations made it easy for potential clients to reach out, streamlining business development.

Professional Differentiation

In Angola's industrial sector, the polished website set Certex Angola apart from competitors still operating without digital presence.

Scalable Foundation

The Webflow platform provides Certex Angola with an easily updatable system for adding new services, certifications, and partnerships as they grow.

Conclusion

Through strategic graphic design and web development from our Houston team, we transformed Certex Angola from a company without digital presence into a professionally branded industry leader with a compelling online platform. The custom Webflow website and comprehensive brand identity now reflect the quality and reliability that have made Certex Angola a trusted partner since 2008.

Whether you're an industrial services provider, B2B company, or international business establishing presence in new markets, professional web design creates the credibility foundation necessary for growth. We're ready to help you build a digital presence that opens doors.

Services Delivered:

• Brand Identity & Graphic Design System
• Custom Webflow Website Design & Development
• Information Architecture & Content Strategy
• Mobile-Responsive Design
• Marketing Collateral Design
• Ongoing Website Maintenance

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