Thoughts
On Marketing

Catch up on all our latest musings below.

January 14, 2022

Brands, Signs, & Rivets

“The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to build a brand for everyone. You can’t. Don’t try. Be specific. Be very specific.”

December 12, 2021

Why A Company Fails, But Not Because Of Us

I rewrote the first sentence of this post until it felt right. Since that’s out of the way, I can get the rest done without feeling like someone is looking over my shoulder.

December 11, 2021

This Blog Doesn't Help Our SEO

I'm writing this blog to satisfy a creative curiosity, but also to criticize the landscape of digital marketing trends.